Konrad Wozniak
Professional services Mock study
More of the right enquiries.
28%
lower cost per qualified lead
Stop paying for leads that never become customers.
Your report shows clicks and conversions. Your sales pipeline tells a different story. I help founder-led businesses fix the gap, so ad spend turns into enquiries, booked calls and customers.
Paid search and social · Landing pages · Conversion tracking · CRM automations
No pitch, just clear answers on what to fix.
- What the ad platforms report: Three platforms, 90 days, £48,200 of spend. On paper it was a great quarter. Spend £48,200, conversions 1,284, attributed revenue £312,400, return on ad spend 6.5×.
- What actually reached your CRM: Overlapping attribution and lead events make the platform totals look stronger than the closed sales shown here. Spend £48,200, customers 58, closed revenue £141,900, return on ad spend 2.9×.
- The same budget, after improvements: Ads, landing pages and follow-up improved. Tracking connects spend to sales, and budget moves towards stronger outcomes. Spend £48,200, customers 72, closed revenue £186,300, return on ad spend 3.9×.
- Meridian
- Foxpoint
- Harland & Co
- Lumira
- Aevora
- Northgate
- Kinley
- Verdant Group
Better ads are just the start.
Research across the customer journey.
50%
of media impact can be attributed to creative quality.
Kantar, 2021(opens in a new tab)62%
of marketing leaders say they lack confidence in their data.
CMO Council & GFK, 2022(opens in a new tab)3×
higher conversion for pages loading in one second versus five.
Portent, 2022(opens in a new tab)8×
higher lead conversion when a first response happens within 5 minutes.
InsideSales, 2021(opens in a new tab)
Your problem may sit between the ad and the sale.
Weak lead quality, poor landing pages and slow follow-up can make good Google and Meta campaigns look ineffective. I look at the whole journey, from search results or social feed to landing page to CRM, to find what you need to fix first.
- HighCreative
Ads that attract the wrong enquiries
Broad targeting on Google and Meta brings in people who were never likely to buy. Your budget pays for the clicks, and your team spends time sorting the leads.
- HighFunnel
The ad makes a promise the page doesn’t keep
Visitors click for a reason. If the landing page changes the message or makes the next step unclear, interested buyers leave.
- MediumEnquiries
Interested visitors leave without enquiring
The form asks too much, the phone number is hard to find, or there is no way to book a call. Buyers who were ready to talk go elsewhere.
- HighLead quality
Campaigns learn from form fills, not lead quality
Google and Meta optimise towards whatever you count as a conversion. Without CRM feedback on which leads become customers, they favour easy enquiries over valuable ones.
- MediumMeasurement
Reports that don’t explain what’s working
Google Ads, Meta and GA4 each report a different number, and none of them match the CRM. You cannot confidently decide what to scale, change or stop.
- MediumChannel mix
Each channel has a plan. Acquisition doesn’t.
Search, social, LinkedIn and sales follow-up chase separate targets, with no shared view of the customers and revenue they produce.
What better results could look like for you.
Three illustrative case studies. Businesses and results are fictional.
Read case study
Home improvement Mock study
Turn paid clicks into booked consultations.
46%
more booked consultations
B2B services Mock study
Ad spend tied to closed revenue.
31%
more closed revenue from paid leads
Is this for you?
The sprint works best when you already have customers, monthly spend on Google or Meta ads and a sales process, and want to improve how reliably that spend turns into enquiries and sales.
For founders
You run an established service business, such as a professional practice, B2B firm, clinic or home services company, and already spend on Google or Meta ads. You need a senior person to take ownership of turning that spend into customers.
For marketing and growth leaders
You have lead and pipeline targets to hit and a team or agency to support. You need someone experienced in paid search, paid social, tracking and CRM who can diagnose the problems and help implement the fixes.
Signals you are a good fit
- You already spend on Google, Meta, Microsoft or LinkedIn ads every month
- You win customers through enquiry forms, phone calls, booked consultations, demos or quotes, not a checkout
- You can share lead and sales data from your CRM, or work with me to put that tracking in place
- You want acquisition judged on customers and revenue, not clicks and form fills
- You can give account access and make decisions quickly
Not a fit
- E-commerce and online retail
- Pre-launch businesses with no sales process yet
- Campaign-only execution with no responsibility for sales and revenue outcomes
What are more enquiries worth?
Keep your ad budget the same. See how more enquiries could turn into extra sales for your business.
- Cost per enquiry now
- £250
- Spend divided by enquiries
- Potential monthly savings
- £2,308
- Ad budget you could save at today’s enquiry volume
- More enquiries / month
- 12
- From the same advertising budget
- More revenue / month
- £7,200
- If the same share of enquiries becomes sales
30% more enquiries. That’s about 12 extra enquiries and £7,200 more revenue a month, with the same £10,000 ad budget.
Estimate, not a forecast. Assumes the same sale value and share of enquiries becoming customers. Revenue is before costs. Choose extra enquiries or lower spend; the benefits don’t add together.
Check these numbers with meDiagnose the problem. Build the solution. Keep improving.
First, find your priorities. Then improve the campaigns, landing pages, tracking and follow-up around them. Your lead quality and sales outcomes decide what changes next.
Diagnose
I trace how customers actually reach you today: which searches, ads and channels they come from, what each costs, how many convert at every step from click to enquiry to sale, and where they fall away.
A written diagnosis and a prioritised plan.
Build
I put the plan into practice: Google, Meta and LinkedIn campaigns, landing pages, conversion tracking and CRM follow-up, with each improvement tied to the outcome it needs to change.
Campaigns and the journey after the click, connected.
Run
Campaigns managed against qualified leads and revenue, not clicks. Budgets, bids, audiences and creative adjusted weekly, with every change recorded and every result fed back into the next decision.
Reporting on what was spent, what it produced and what changes next.
Results from each run feed the next diagnosis.
Tracking map
Every conversion, from form fills to calls, where it fires and where it lands in your CRM.
Revenue report
Spend, leads, customers and revenue in one view you can trust.
Campaign structure
Google, Meta and LinkedIn accounts rebuilt so budget follows what closes.
Playbook
How the system runs, written down for your team.
Find your priorities. Build what matters to you.
Start with a paid audit of your ads, landing pages, tracking and follow-up. You get a diagnosis, a prioritised plan and a fixed quote for the 12-week sprint.
Acquisition audit
Start here£1,497
About 2 weeks
Every sprint starts here: a diagnosis, a prioritised plan and a fixed quote for the work.
5× return, or your money back. If the fixes don’t return at least five times the fee within 90 days of going live, I refund it in full.
Plan your audit12-week acquisition sprint
Google, Meta and LinkedIn campaigns, landing pages, tracking and CRM follow-up, built and launched in twelve weeks.
From £5,997
12 weeks, fixed scope and price
Weeks 1–4Foundations
- Test and fix conversion tracking in GA4 and Google Tag Manager, including calls
- Connect CRM lead quality and sales back to Google, Meta and LinkedIn
- Bring spend, leads and revenue into one report
Weeks 5–8Build and launch
- Build search, social and retargeting campaigns around your offer
- Build or rework the landing pages those campaigns send people to
- Set up lead routing, instant alerts and follow-up in your CRM
Weeks 9–12Run and hand over
- Optimise budgets, bids, audiences and creative using lead quality and revenue
- Move budget towards the channels and campaigns that close
- Hand over the playbook and train your team
Audit included, and credited in full if already paid. Tailored after the audit. Weekly check-ins throughout. Ad spend is separate.
Ongoing support
OptionalKeep me involved to lead acquisition or manage paid media, or hand the system to your team with a documented playbook. Retainer, agreed at the end of the sprint.
From £1,200 a month
What clients say
Our ads were counting the same enquiry twice. Now sales trusts the numbers, and the budget follows real customers.
Illustrative testimonials, shown until client quotes are cleared for publication.
Not ready for a call? Start with a free report.
An automated review of your public ads, website and enquiry journey, in your inbox within a few hours, with the conversion barriers worth looking at first.
| Free report | Full audit £1,497 | |
|---|---|---|
| How it’s done | Automated, from public ads and website | Hands-on, with your account and sales data |
| What you get | A short report by email | Written diagnosis and plan |
| How long it takes | Within a few hours | About 2 weeks |
I’m Konrad.
Senior thinking. Hands-on delivery.
I’m a paid media and customer acquisition consultant based in Glasgow, working with clients across the UK, Europe and the US since 2019. I plan and run Google, Meta, Microsoft and LinkedIn campaigns for service businesses, and connect them to the landing pages, tracking and CRM follow-up that decide whether a click becomes a customer. You work directly with me from diagnosis through implementation, with clear priorities, weekly progress updates and a documented handover.
How I work
You work with me, start to finish.
I lead the strategy, implementation and reporting throughout.
Scope and price are fixed before work starts.
The audit sets the sprint, so you know exactly what you are buying and what it costs.
Everything built is yours.
Ad accounts, tracking, dashboards and the playbook sit in your name from day one.
A few clients at a time.
I run a small number of sprints at once, so each one gets senior attention every week.
What I help with
- Paid channels
- Google Ads (Search, Performance Max and YouTube), Meta, Microsoft Ads and LinkedIn Ads.
- After the click
- Landing pages and A/B testing, enquiry forms, calls and booking flows, lead routing and email follow-up in your CRM.
- Measurement
- GA4, Google Tag Manager, call tracking and CRM conversion imports, brought into one report from spend to revenue.
- Judged on
- Qualified enquiries, booked consultations and demos, quote requests and closed revenue.
Your questions, answered.
What exactly do you help with?
Generating qualified enquiries, booked calls, demos and quote requests through paid search and paid social, and everything that decides whether that spend pays off: the landing pages, the conversion tracking that links ad clicks to sales in your CRM, and the follow-up once a lead arrives. Strategy, build and day-to-day management, done by me rather than handed to a junior.
Who is the sprint for?
Established service businesses that already invest in ads and win customers through enquiries, calls, consultations or demos: professional services, B2B firms, clinics, home services and similar. I work directly with founders and alongside marketing teams to improve the journey from click to customer.
Which platforms do you work with?
Google Ads (Search, Performance Max, YouTube and Display), Meta (Facebook and Instagram), Microsoft Ads and LinkedIn Ads, with TikTok and Reddit where the audience justifies it. Behind them: GA4, Google Tag Manager, call tracking, Looker Studio, and CRMs such as HubSpot, Salesforce, Pipedrive and Zoho.
What do I get from the acquisition audit?
A hands-on review of your ad accounts, landing pages, tracking and sales follow-up, a written diagnosis and a prioritised action plan. We walk through the findings together. If a sprint is the right next step, you also get a fixed scope and quote.
Is the audit included in the sprint price?
Yes. The sprint price includes the acquisition audit. Start with the audit; if you go ahead with a sprint, that fee is deducted in full from your sprint quote. You do not pay for the audit twice.
Can I buy the audit on its own?
Yes. You can use the diagnosis and action plan with your own team or agency. There is no obligation to book a sprint. Every sprint starts with an audit so implementation focuses on the right priorities.
What does the sprint price depend on?
The channels involved, the state of your tracking and CRM, and how much needs building, from a single search campaign and landing page to a full multi-channel rebuild. You get a fixed total quote after the audit, before implementation starts. The audit is included in that total; ad spend is separate.
Is ad spend included in the price?
No. Ad spend is paid directly to Google, Meta, Microsoft or LinkedIn from your own accounts. My fees cover the work.
Do you also do SEO, email or website work?
Email follow-up and nurture sequences for the leads your ads generate, yes: they are part of the sprint. Landing pages, yes, usually in Webflow, Framer or WordPress. Organic SEO and content marketing are not part of the offer, although the audit will flag obvious issues on the pages your ads depend on.
Will you replace my agency?
Not necessarily. The audit can give you and your agency a shared set of priorities. I can work alongside your team or lead acquisition after the sprint. Any changes to responsibilities are agreed before implementation.
Who owns the accounts and the data?
You do. Ad accounts, tracking, dashboards and the playbook sit in your name from day one.
What happens after the twelve weeks?
You choose. Your team can run the system using the documented playbook, or I can continue as your fractional growth lead or paid media manager on an agreed monthly retainer.
What is the difference between the free report and the paid audit?
The free report is automated. It looks at publicly visible ads, your website and the enquiry journey, and arrives by email within a few hours. It flags potential issues without accessing your accounts. The paid audit uses your ad account, tracking and sales data to diagnose what is happening and prioritise the work, with a walkthrough call and a sprint quote if needed.
Do you work with e-commerce brands?
No. I focus on businesses that win customers through enquiries, calls and sales conversations.
Worth a read.
Practical guides to better measurement, stronger lead follow-up and more effective paid media.
Why your ad platform reports don’t match your CRM
Different conversion events, attribution rules and reporting dates can tell different stories. Check what each number means before you use it to set budgets.
Why faster lead follow-up belongs in your paid media plan
You pay for the click, the landing page and the form. Then the lead waits. Why response time is a paid media problem, and how to measure and fix it.
Five things to fix before you increase ad spend
Before raising your ad budget, check lead quality, tracking, landing pages and follow-up. Give the extra spend a better chance of becoming revenue.
Not ready to book? Just ask.
If a call or an audit feels like too big a step for now, send me a message. Tell me what you’re trying to improve and I’ll reply by email.
Send a message